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VCCE 2020 Pitch Day Panel of Judges - Prof. Tina Choi

  Prof. Tina Choi
  Deputy CEO, PLAYNOTE Limited
  Executive Director (Global Venture Development), PAVD
  Adjunct Assistant Professor, Department of Management,
  The Chinese University of Hong Kong
  Managing Director, Wisey International Company Ltd

Professor Tina Choi is the Deputy CEO of PLAYNOTE Limited, a leading music education artificial intelligence technology application company in Hong Kong Science Park, and responsible for shaping and implementing the global strategic development plan, creating the fund raising strategy and managing & expanding the marketing opportunities.

Being a commercialization and communication expert with strong entrepreneurial spirits and solid market experience, her last assignment as a Chief Marketing & Communications Officer in a Canadian listed biomedical technology company proved her abilities in new tech venture development especially in building investor relations. Prior to this post, she was the Head of Sales (North Asia) of Dyson. Crafting business insights and constructing joint business value creation plans with various stakeholders for new product launches are her areas of expertise. She also has a proven track record in managing the top-tier brands in FMCG & consumer electronics sectors in multinational corporations such as Johnson & Johnson, Nestle, Unilever, PepsiCo, and Procter & Gamble.

Academia wise, Professor Choi is adjunct assistant professor in the Department of Management, Faculty of Business Administration, the Chinese University of Hong Kong (CUHK). She has been teaching entrepreneurship and communications in the MBA Programs of the University. She will be teaching the subjects of “Creating Global Advantages” in Master of Science in Management in CUHK and “Creating Presentation Self-Efficacy and Communicating with Impact” in CUHK (Shenzhen). She is also coordinating the HK study trip for CUHK-Tsinghua MBA in Finance. She holds the position of Executive Director – Global Venture Development in the Pan Asia Venture Development Platform (, a non-profit platform for entrepreneurship education/training in Asia. She owns a Bachelor degree and an Executive Master degree in Business Administration as well as a professional certificate in coaching.

Prof. Choi was invited by various organizations such as the National University of Singapore, AIA, Chun Wo Development Holdings Limited, Coacharya and JCI Hong Kong Jayceettes, etc., as speakers for business cases sharing in the topics of entrepreneurship & fund-raising, executive coaching, teams development & effective communications.