The 9th Intake "7+1 Entrepreneurship for Design & Creative Business" Certificate Programme
Introduction 簡介
All successful businesses start with an entrepreneur. But it takes more than a creative mind and a brilliant idea to succeed in business. Hong Kong Design Centre, in collaboration with Center for Entrepreneurship of the Chinese University of Hong Kong, is proud to present this unique programme: “7+1 Entrepreneurship for Design & Creative Business”. Since its launch in 2008 this programme has been receiving strong demands and it’s already the 9th intake. If you want to turn your ideas into a business, this ultimate course will provide you with the management skills, resources and insights that will bring you a better chance of success.
所有成功企業皆始於一個創業家，但成功創業卻不止單靠無窮創意及精彩意念，更要有一系列管理技巧。自 2008年起，香港設計中心與香港中文大學創業研究中心合辦「志在創業 7+1──設計與創意工業」證書課程，每年均反應踴躍。第九屆課程即將展開，請即報讀今年的課程，掌握一系列管理技巧、營運業務的資源和商業見解，踏上創業成功之路！
Who Should Attend 課程對象
- Locally trained designers and creative professionals with own businesses/planning to have their own businesses
- Entrepreneurial individuals who work for corporations/are interested in design and creative business opportunities in the Pearl River Delta region
- 本課程歡迎已創業或計劃創業之本地設計師及創意工業人才，或對珠江三角洲的創意工業及其商機感興趣之人士
Schedule 課程日期
18 &27 Aug, 1, 8,15,22 & 29 Sep 2015; plus a study visit to Pearl River Delta on 17 Sep 2015 (Thu).
2015 年 8 月 18 及 27 日，9 月 1、8、15、22 及 29 日 另設珠江三角洲創意工業考察團，於 9 月 17 日(星期四)舉行
Time 上課時間
6:30pm – 9:30pm
Venue 上課地點
InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Hong Kong
香港九龍塘達之路 72 號創新中心
Course Presenter 課程講者
Prof. Bernard Suen, Project Director, CUHK Center for Entrepreneurship
Renowned designers and entrepreneurs will be invited for sharing
香港中文大學創業研究中心項目總監孫耀先教授
業界資深設計師或企業家亦會分享創業經驗
Language of Instruction 教授語言
Cantonese as language of instruction, with English and Chinese teaching materials
粵語授課，附設中英文教材
Course Content 課程內容
| 18 Aug (Tue) |
Current Landscape of the Creative Industries and Business Ecosystem in Hong Kong, PRC, and Beyond 香港創意產業近況 |
With special emphasis on the changes brought about by the Internet and the potential of IoT (i.e. Internet of Things) and data-driven product and services 闡述互聯網、物聯網的潛力，以及資料導向的產品和服務所帶來的轉 變及機遇 |
| 27 Aug (Thu) | Customer Development with Design and Business Model Thinking 客路拓展的商業模式思維 |
Alignment of customer and business needs for developing a sustainable venture 如何配合客戶和業務所需去建立可持續發展的模式 |
| 1 Sep (Tue) | Market Positioning 巿場定位與品牌策略 |
Market, competitor, and business ecosystem analysis for developing a competitive niche 如何運用巿場、競爭者及商業生態系統的分析去建立具競爭力的定位 |
| 8 Sep (Tue) | New Business Models in the Internet Age 互聯網世代的嶄新商業模式 |
Product and service design opportunities from the Internet. Examine and discuss disruptive and evolving business models that reshape and expand economy and industries 互聯網上的產品及服務設計機遇。剖析破壞性及演化性商業模式如何 重塑及發展經濟及工業 |
| 15 Sep (Tue) | Building Interdisciplinary Team in a Network World 跨界創新的多元團隊 |
Threats and opportunities. Explore the challenges and issues in an outsourced world linked through the Internet 挑戰與機遇。探索透過互聯網聯繫的外判服務所帶來的挑戰及問題 |
| 22 Sep (Tue) | Financial Matters for Design Business 商業背後數字解碼 |
Costing and Break-even analysis for design service and product sales businesses 設計服務及產品銷售的定價及收支平衡分析 |
| 29 Sep (Tue) | Building Business Infrastructure by Leveraging Technology 發展業務建立基制 |
Use of Project Management, ERP, CRM, HR, E-Commerce, and POS systems for achieving the business bottom-line 如何運用各項設計及項目管理系統去取得成效而獲利 |
| 17 Sep (Thu) | Study Visit to Pearl River Delta 珠江三角洲創意工業考察團 |
Provide valuable insights into the current development in Pearl River Delta 解讀珠江三角洲設計工業的最新發展狀況 |
# Programme details subject to changes without prior notice 主辦單位保留更改課程內容之權利
Enrollment Fee 課程費用
Standard Rate 正價: HK$8,400*
Friends of HKDC’s Rate 香港設計中心之友會員價: HK$6,300*
(For FOHKDC information and application form, please visit 有關香港設計中心之友詳情及報名表格，請參閱： www.hkdesigncentre.org/friends)
Enquiry 查詢
Tel 電話: 3793 8410 (Skylie Wu 胡小姐)
E-mail 電郵: skylie.wu@hkdesigncentre.org
Details & Registration
http://www.hkdc.hk/download/bu3/7+1_2015_Entrepreneurship for Design Creative Business_final.pdf
FOHKDC Registration
http://www.hkdesigncentre.org/download/support/FOHKDC_form.pdf