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Dr. CHUA Bee Leng

BSc (Wisconsin); MA, PhD (Ohio)
Founder and Lifelong Advisor

Research Interests: Organizational Communication; Group Processes and Leadership; Entrepreneurship

She is a core member and founder of the Center for Entrepreneurship at CUHK. She is also an assessor to the Small Enterprises Research and Assistance Program (SERAP), Innovation and Technology Fund, Hong Kong Government SAR and member of the Zonta Club of Hong Kong, and serves on the Executive Committee of the American Chamber of Commerce Hong Kong - Entrepreneurs Group.

Bee-Leng recent work included launching the Booz Allen Hamilton Social Entrepreneurship Challenge, a program to promote social responsibility among the MBA students towards the communicty. With the GEM Hong Kong core team, she started the Center for Entrepreneurship at CUHK in July 2004.

Bee-Leng earned her B.Sc. from University of Wisconsin at Stevens Point, her MA and Ph.D. at Ohio University, Athens. Originally from Singapore, she now resides in Hong Kong since joining CUHK in 1989. She was Deputy Head, Survey Research Branch, Personnel Research Dept., at the Ministry of Defence, Manpower Division. Singapore from 1983-1988.

Current research interests are in the areas of career decisions, entrepreneurship education, micro-enterprises and poor entrepreneurs, and pro-social behaviors in the community and workplace.