Ms. TSUI Elsie (Elsie P. Sairojpand) | Center for Entrepreneurship

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Ms. TSUI Elsie (Elsie P. Sairojpand)

BSSc (Hons)(CUHK), MBA (Cantab)
Project Director
(852) 3943-1967

BSSc (Hons)(CUHK), MBA (Cantab)

Elsie has extensive experience as both a corporate executive and a management consultant. Prior to setting up her consulting business, she has worked for the Asia office of !What If? Innovation Partner, a leading innovation consultancy, based in Shanghai. Specialising in innovation management, innovation capability building and organisation transformation, she has led many high impact training and workshops for the leaders from Fortune 500 companies across Europe and Asia. She has also adopted business innovation methodology to support social innovation in the non-profit sector.

Before starting her consulting career, Elsie has worked for Coca-Cola China for 8 years. As the deputy head of the Public Affairs & Communications function, Elsie has led a cross-regional team of 14 people, covering Hong Kong, Taiwan and mainland China. She was also instrumental in setting up an in-house training and mentoring project called the PAC Institute for her team and the business partners.

With the passion in teaching, Elsie used to teach the Innovation and Change Management module, a part of post-graduate diploma programme for the Institute of China Business, Hong Kong University SPACE. She is now teaching Social Entrepreneurship and Impact Investment at CUHK MBA program, as well as working part-time as a project director for CUHK Center for Entrepreneurship.

Elsie majored in Sociology and minored in Journalism & Communications at the Chinese University of Hong Kong, and graduated with the first class honours. She also holds a MBA from the Judge Business School, University of Cambridge, UK. She is now pursuing her DBA at Grenoble School of Management researching about the collaboration networks of social enterprises in Hong Kong, using the social network analysis methodology.

Elsie was born in Thailand and grew up in Hong Kong. She has worked in Hong Kong, Shanghai and the UK, and speaks fluent English, Cantonese, Mandarin and Thai.